Every story matters.

No one grieves alone.

From  Freya Creates New Beginnings

From Freya was born from one mother’s loss – and has grown into a shared journey of love, hope, and renewal. Every item you donate or purchase helps fund vital perinatal research and supports families through their most fragile moments. Together, we’re turning compassion into action, purpose into hope, and every act of kindness into a new beginning – because every baby deserves the chance to live

A Word from Our Founder & CEO

I am a researcher, and I am a mother who has lost her precious daughter for reasons no one could explain. As a scientist, I blamed myself for the research I hadn’t yet done — for the answers I hadn’t found in time to help her.
That pain has become my purpose. From Freya was born from love and loss, and from the belief that research can bring clarity, prevention, and healing.
But I cannot do this alone. I need help. Together, through science and solidarity, we can discover why tragedies like this happen — and how to stop them. 

Shop With Purpose
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  • Every donation, big or small, helps save a baby’s life.
    Become Part of the Change

    Volunteer

    Your time and heart can make a world of difference. Whether you help organize local events, craft from home, or simply spread the word, every act of kindness creates ripples of hope. Join our growing circle of volunteers and be part of something that truly matters – a movement built on compassion, connection, and courage.

    Donate Clothes

    Give your pre-loved clothes a second life – and help save a baby’s. Through our Clearout initiative, every parcel you send supports perinatal research, turning simple wardrobe decluttering into meaningful change. Act now and make an impact.
    Where Your Support Goes

    All the funds are allocated to Tommy’s and APEC

    Scientific studies

    focused on stillbirth, preeclampsia, and miscarriage prevention.

    Educational initiatives

    that spread awareness and
    improve maternal care worldwide.

    Mental health programs

    offering support for parents navigating grief and healing.

    Every action makes an impact
    – act now!

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