Helping Today. Helping Tommorow
What Make Us Different
We Act
We turn personal loss into collective purpose. Every item sold supports vital causes.
We Research
We fund research on preeclampsia, perinatal death, and maternal health to drive real change.
We Transform
We give new life to pre-loved items and create beauty from waste.
We Trust
We share exactly where your money goes - because transparency builds change.
Our Story
From Freya was born from love and loss — a non-profit created in memory of our daughter, Freya, whose brief life left a lifelong impact. Founded by a researcher and mother who experienced the unimaginable, this initiative is a long-term commitment to transforming the way we understand and care for perinatal health.
We focus on areas often left in the shadows: stillbirth prevention, preeclampsia awareness, and maternal mental health. Through fundraising, storytelling, and community engagement, we support scientific progress and emotional healing.
By selling eco-sustainable gifts and clothing, we create space for remembrance, spark conversations, and fund life-saving work. Our platform also offers a free, open space for anyone to share their story — anonymously or not — and find comfort, resources, and connection.
This is more than a cause. It’s a promise: to honour Freya’s life by making sure no one walks this journey alone.